The World Whisk(e)y Ambassador to Canada, Matt Jones, will be participating at the 2019 Whiskytown Festival on August 10.

Matt has been working within the beverage alcohol industry for nearly 20 years as bartender, mixologist, educator and consultant, so it’s no surprise that Matt’s passions also include cocktails, culinary, hospitality, and travel. Known to many as the “Whisk(e)y Chef,” Matt travels coast to coast cross Canada preaching the gospel of whisk(e)y and spreading his love of the Beam Suntory family of whiskies, including Bourbon, Canadian, Irish, 2010-2017) and now Scotch and Japanese Whisky (2018- present).

In 2016 Matt was officially highly commended by Whisky Magazine’s Icons of Whisky for World Whisky Ambassador of the Year 2016 and won the Global American Whiskey Ambassador of the Year 2017. Matt was also the first Canadian and bartender to be featured on the cover of Whisky Magazine issue 138, a global publication.

Other ambassadors already announced for the 2019 Whiskytown Festival are ones from The Balvenie, Gibson’s Finest, Woodford Reserve, Old Forester, Canadian Club, J.P. Wiser’s and more.

The Whiskytown Festival is the premier whisky festival in Windsor-Essex. Participants will be able to imbibe in a variety of domestic and international whiskies and cocktails at a festival dedicated to whisky in the city known as Whiskytown, Canada.

Pouring cocktails at the Whiskytown Festival in Windsor, Ontario.
Pouring cocktails at the Whiskytown Festival in Windsor, Ontario.

The celebration will take place in historic Walkerville, a neighbourhood in the heart of Windsor, Ontario and that was the original company town built and designed by whisky baron and creator of Canadian Club whisky, Hiram Walker.

In fact, the festival will be sprawled out on the grounds of St. Mary’s Church, which was built by Hiram Walker’s son and bears the name of Hiram’s wife. It’s even said there are secrets hidden in the church’s design.

Tickets can be purchased online for $30 in advance and include 5 tokens.