The Gibson’s Finest North American Brand Ambassador will be showcasing his products at the 2019 Whiskytown Festival in Windsor, Ontario.
Joshua Groom represents the brand among consumer influencers, enthusiasts and trade partners. Groom brings with him 25 years of gustatory know-how as owner/operator, chef then mixologist, which also includes the Grand Diploma from the most recognized culinary institute, Le Cordon Bleu Paris.
After grinding it out in some of Canada’s most accurate bars and restaurants, he founded a consulting agency, Set the Bar, with a blueprint to do just that, preaching the optimism and grit needed to excel in hospitality throughout Canada and the United States. Prior to consulting, Josh’s expertise was utilized as Lead Mixologist for the Trump Hotel Group, where he was recognized as one of the continent’s most innovative mixology educators.
That innovation has led to many great opportunities including creating the L’Habitant cocktail for Canada’s Prime Minister Justin Trudeau and then President of the United States Barack Obama on Trudeau’s first visit to the US capital. This type of accolade leads to much more including being the host for seminars and events at some of the world’s most popular spirit conferences including Canada’s Art of the Cocktail, London Cocktail Week, Bar Convent Berlin and Tales of the Cocktail where he is known to bring the good times all while sporting his “game face”.
His passion for food and drink, as well as his unwavering work ethic has made Groom the perfect representative for Gibson’s Finest Canadian Whisky.
The 2019 Whiskytown Festival takes place August 10 in Windsor, Ontario. It takes place on the grounds of a historic church and built with whisky money from whisky baron, Edward C. Walker, son of Hiram Walker and founder of Canadian Club. Tickets are available online for $30 each. If any are still available, they will be $50 at the gate.