Lot 10 Brewery in Amherstburg, Ontario, has submitted two exclusive beers they hope will win them the title of the 2024 Master of the Brewniverse.

The Masters of the Brewniverse event is taking place on May 11, 2024, and invites breweries to showcase their creativity by submitting one-off beers that are exclusive for the festival. Attendees will also have the power as they get to vote for the People’s Choice award which is handed out alongside a winner that is chosen by a panel of judges to be the Master of the Brewniverse.


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The first exclusive beer for the 2024 Masters of the Brewniverse they are submitting is the Flower Sour.

This kettle sour ale is flavoured with dried rose petals, hibiscus, rosehip and berries, giving a flowery aroma with a fruity background. It runs at 4.7%, and 9 IBU’s.

Brewery, Matthew Hand, wanted to create a beer that would represent spring, flowers and mothers day all in one.

The second beer the brewery submitted is the Simcoe Smoker.

A smoked red IPA and amber is colour, this beer is brewed with smoked malt adding a smokey flavour in combination with a caramel malt background, and moderately bitter finish. The Simcoe hops add a strong citrus and pine flavour. Together these create quite a unique IPA that is 6% with 45 IBU’s.

For this beer, Matthew went back to his childhood in Amherstburg for inspiration. Driving by or go camping at Yogi Bear’s Jellystone Park Campground on Simcoe Street, he remembers smelling the fresh wood campfires in the air, which inspired the idea for a smoked IPA using Simcoe hops.

All of the beers for Masters of the Brewniverse will be exclusively available at the event. Lot 10 Brewery is joining Rose City Beer Works, Natterjack Brewing CompanyLeft Field BreweryGrain & GritCured Craft Brewing, and more at the event.

Masters of the Brewniverse takes place at the WindsorEats Food Hall, located at 400 Erie Street East in Windsor, Ontario. Attendees will receive the opportunity to taste 60oz of beer with each ticket (5oz. servings only of the exclusives) while having the power to vote for the winner of the People’s Choice award.

A judges panel will then select a best in show with the winning brewery named the Master of the Brewniverse! The one-offs in the competition are served as samples only, but, other full beers as well as food and cocktails can be purchased separately. Masters of the Brewniverse will be 80’s themed.

We encourage everyone to make their hair big and bust out the shoulder pads and wear their best 80’s attire. Tickets are $47 and can be purchased at www.windsoreats.com