On Saturday, March 17th Jack’s Gastropub in Kingsville, Ontario will launch its new craft beer menu. The menu, which officially launches on St. Patrick’s Day, will introduce a beer line-up consisting of over 25 new craft beer bottles and six new draughts on tap.
Craft Beer continues to grow in popularity throughout Ontario. “We’re getting more and more requests each and every day for new beers. We’re seeing people looking for a little variety instead of what they’re used to finding at most establishments,” says Trevor Loop, owner and operator of Jack’s Gastropub.
In addition, last year Jack’s introduced a “beer club” which has seen tremendous growth in popularity. Loop adds, “we’ve sold out very beer club since we started, and now have a waiting list each and every month. By tripling the number of beers we carry, we are giving our valued customers the opportunity to explore a variety of amazing new beers they might not find elsewhere.”
Jack’s Gastropub says they won’t entirely exclude domestic beers, but will make a concerted effort to focus primarily on the unique craft beers available. Loop says, “for years there has been resistance to the craft beer movement and to us introducing new crafts to our lineup. People have always wanted the typical Blue, Coors, OV, etc. but now the tide has changed. People have learned of a higher quality product and they want their favorite pubs to carry those products.”
Jack’s is no stranger to leading the pack. Years ago, Jack’s became the first restaurant in Windsor & Essex county to carry only wines from the region. “We encountered the same type of resistance then, and in the end, our customers appreciated the move and become more loyal because of it.”
While the kitchen at Jack’s will be preparing interesting features to complement the new beers, the servers at Jack’s have also undergone training on the various styles and tasting notes and are always willing to make pairing recommendations.