WindsorEats has connected city and county by bringing together local restaurant Motor Burger with local growers, Serenity Lavender Farm and Klassen Blueberries, to create a Windsor-Essex focused beer.
As leaders in the development of culinary tourism in Essex County, WindsorEats organized a farm tour with Motor Burger to introduce local restaurateurs, Gino Gesuale and Jay Souilliere, to various producers in the area and open the door to the possibilities of using locally grown products within their establishment.
“When Jay and Gino approached us and began discussing the idea of using local ingredients, we took the opportunity to organize a farm tour to various producers in Essex County,” explains Adriano Ciotoli, co-owner of WindsorEats culinary guide. “Quite often, restaurant owners do not realize how easily accessible local products are, what is available or who to connect with. We help make that connection a little easier by organizing a simple drive out to the county to meet the farmers. What the chef does with that knowledge is entirely up to them.”
For Jay and Gino the result is a first of its kind for Essex County: Déjà Blue, a blueberry lavender beer developed by Motor Burger that will be added to the popular eatery’s growing selection of local drafts.
“We are fortunate in this county to have an abundance of agriculture,” explains Jay Souilliere, co-owner of Motor Burger. “We teamed up with local resources to create a great product.”
Once connected with Serenity Lavender and Klassen Blueberries, Motor Burger brew master, Donavan McFadden and Ed Leblang, went to work to create a beer that is aromatic with a sweet flavor of blueberry, lavender and malts.
Also, we’ll be visiting Motor Burger this weekend for our Bikes & Beers cycling tour. Purchase tickets here.